MOTION GRAPHIC VIDEO
Replacing old and tired slideshow videos and PowerPoint presentations, by utilizing new software and editing techniques, these videos display traditional messaging in a unique way.
I made this for the ongoing labor shortage in an effort to help recruiting beyond everyday job postings. We have an abundance of employee photos, so putting this together was something that made sense. Combines an animated intro with a slideshow.
This video uses words alone - no pictures - to describe the hotel's upcoming renovation. This is a solution to a difficult problem: how do you come up with something visual using only a list of bullet points? This video solves that problem.
An introductory video I made for my brother’s private baseball training company.
This was a concept commercial for a beach hotel - with motion graphics you can really tailor the content to the subject - in this case really pushing the ocean/beach aspect of the hotel.
Sometimes with video, creators get too caught up in what they can do with a new piece of technology. This video, created for an animal rescue charity, is pure simplicity - just a mosaic of pictures and a great piece of music to drive an emotional response.
Another video for the animal rescue group, showcasing their adoptable pets in a YouTube video.
LIVE ACTION VIDEO
These videos are designed to do what pictures and text can't - while pushing authenticity and brand messaging.
This video shows off the bar and bartender of the Holiday Inn & Suites Atlanta Airport. Combining a motion-graphic introduction, photography and multiple angles, this is a full production in a short package that shows off the hotel and a great employee.
I've always thought that using our best employees is essential in selling our hotels. The bartender at the Holiday Inn Atlanta Airport is especially great, with a terrific personality and magnetic presence.
This was a spontaneous, unscripted video that used footage straight off the camera and a brief motion-graphic introduction to create a bite-size, easily shareable video.
This video was made during the pre-opening of the Holiday Inn Atlanta Airport. The very first facility that was open for activity was the kitchen. While searching for content to share on our online channels, I took photos of the Chefs' daily creations, then combined those photos with talking head interviews of the Chefs. This created a video that showcased the hotel's f&b specialty and highlighted the employees of the hotel once again.
Capturing our Chefs' food was a cheap, easy and popular way to showcase the hotel online. One of our Chefs at the time, Rafael Vallejo, was a natural personality in front of the camera and made unique, attractive food.
We made a few of these showcase videos for our YouTube channel. This video in particular, is very popular - as of this writing it has over 42,000 views and a very healthy comment section. This video shows the true potential of new media - using all original content and talent from the hotel (independent from the Brand) and getting an organic viral response from the online community.
The hotel was incredible lucky to have an ex-model working at the front desk. We used her several times in Sales Tour videos that we used for RFP's. We had great success with these videos, including receiving national promotional recognition from IHG and landing large group business in excess of $95,000 - directly attributed to these videos.
Facing a difficult pre-opening with multiple delays primarily due to construction issues, we had to come up with something to say that we were still on our way to opening - and it had to be something more than a boring press release. So we decided to use the staff of the hotel and the power of social media to make an announcement video.
The exterior porte-cochère was the only identifying part of the hotel that was complete, so we used that as the background, and had a handful of workers at the hotel from all areas - management, housekeeping, construction, etc. to participate showing the variety of people helping build the hotel. At only a minute long, it was a fun, simple unique way to tell people that we were on our way to opening - and we got a great response.